About CarriersEdge

CarriersEdge is a Software-as-a-Service system that allows fleets to improve their business performance by improving the quality of their drivers, and do so without the sacrifices traditionally required. The CarriersEdge system combines a library of online training courses, testing and assessment tools, and management reporting options to help fleets identify gaps in driver knowledge, and close them without disrupting operations or driver home time.

CarriersEdge also serves as the foundation for a variety of third-party training and certification programs, including Marsh's Driver Improvement System, the Ontario and Atlantic Provinces LCV Certification programs, and the Commercial Vehicle Wheel Service program in both Ontario and the Atlantic provinces.

History

After more than a decade of providing performance improvement services to leading companies around the world, in 2003 the CarriersEdge founders turned their focus to trucking. Their technology platform - a proven success at clients such as Suncor Energy, EDS, BMO Financial Group, and others - was enhanced with functionality and services finely tuned to the specific needs of the trucking industry. In late 2005, after more than 2 years of R & D and field testing, the system was launched.

Milestones

December 2000
Cranial Expansion® (CarriersEdge parent company) is founded by a group of senior consultants from PriceWaterhouseCoopers. Cranial Expansion focuses on providing custom learning and performance improvement solutions to the financial services, hi-tech, travel & tourism, and higher education markets.

November 2003
Project ET, the research project that led to the development of CarriersEdge, commences with market intelligence and requirements gathering.

September 2005
CarriersEdge unveiled at 3rd annual Canadian Recruiting & Retention conference in Toronto.

July 2007
CarriersEdge and Humber College announce the Certificate in Small Business Management for the Trucking Industry - North America's first post-secondary program designed specifically for drivers and offered completely online.

August 2008
CarriersEdge and Truckload Carriers Association launch the Best Fleets to Drive For contest.

May 2009
Marsh Canada Ltd. launches Marsh's Driver Improvement System, powered by CarriersEdge.

July 2009
The Ontario Trucking Association and Private Motor Truck Council launch the Ontario LCV program, powered by CarriersEdge.

January 2010
Ontario Trucking Association and Ontario Tire Dealers Association launch the Commercial Vehicle Wheel Service program, powered by CarriersEdge.

October 2011
The Ontario Trucking Association announces OTA eLearning Solutions Subscription Service and OTA eLearning Solutions Marketplace - both powered by CarriersEdge.

May 2012
The Canadian Nursery & Landscape Association and Marsh Canada launch the HortProtect Risk Management System, powered by CarriersEdge.

March 2013
CarriersEdge adds its 200th fleet customer - Surrey, BC's Super Save Group.

Mark, on top of things

Why are we doing this?

I get asked that a lot.

We're not "trucking people", we don't love getting under the hood and looking at engines, and some of us, in fact, CAN'T drive!

So why do we devote all our time to building systems that help the transportation industry?

Because we think that the trucks or cars or buses that a fleet happens to operate aren't nearly as important as the people that drive them, and the people trying to build a solid business around them.

Because we think that if those people have the tools, information, and motivation they need to do their jobs well, then the fleets will thrive and the industry will be stronger as a result.

When we started building CarriersEdge, we believed that technology could help fix some of the things that need to be fixed in this industry. We believed that online tools could help fleets reach more of their drivers, more effectively. We believed that by moving their programs online, fleets wouldn't have to sacrifice operations or driver home time anymore, making the programs more effective. And we believed that by continuously improving the quality of their drivers, fleets would improve the overall performance of their businesses.

It's been 8 years since we launched CarriersEdge, but we still believe all those things.

Whether we're adding titles to the core library, expanding the various industry certification programs that are run through our system, or capturing industry best practices through the Best Fleets to Drive For program, we're still focused on providing tools and information to help fleets thrive, regardless of where they're located or what segment they serve.

Thank you for your interest in CarriersEdge.

Mark Murrell
President

Best Fleets to Drive For TCA

In August 2008, CarriersEdge and Truckload Carriers Association (TCA) launched the Best Fleets to Drive For contest - an annual listing of the North American for-hire trucking companies that provide the best workplace environments for their drivers and owner-operators.

Best Fleets to Drive For has four main goals:

  • Promote the positive elements of the trucking industry
  • Publicly celebrate the fleets that go above and beyond for their operators
  • Document best practices that other fleets can take advantage of
  • Provide opportunities for public recognition to fleets of all sizes

Now in its fourth year, the program has already amassed a wealth of information about the many great programs out there. Winning fleets have seen tremendous benefit as well - boosting their public profile and helping them gauge driver satisfaction levels.

Herb Schmidt, president of Con-way Truckload, one of the first winners, said, "Being recognized as a Best Fleet to Drive For was especially meaningful for us because there is no better testament to our success than feedback from our drivers. We are always working to improve our drivers' experience in the workplace - the award lets us know we are on the right track."

Chris Burruss, President of TCA added, "Best Fleets to Drive For is identifying the gold standard when it comes to a driver's work environment. Every carrier can benefit from what the program has to teach us."

More information on Best Fleets to Drive For.

More information on Truckload Carriers Association.